MASTER OF HOSPITALITY MANAGEMENT

TAKING IT TO A NEW LEVEL

The Master of Hospitality Management is designed to respond to the market need for high profile specialized professionals. offered in two options, it caters to the developing market trend towards Luxury and Lebanese Gastronomy.

The Master of Hospitality Management, Luxury and Lifestyle

It is aimed at developing luxury hospitality specialists with thorough understanding of the connection that exists between sensorial products and the client experience in the hospitality and leisure industry. Graduates will add a new dimension to the luxury and lifestyle markets by designing and managing products and services that connect with clients in multidimensional environments.

Areas of employment include but are not limited to luxury tourism organizations (hotels/resorts, restaurants/catering, sports/leisure parks, transport companies…), production and distribution of luxury goods for tourism companies and consultancy.

Targeted positions include General Manager; Director of Sales & Marketing; Brand Manager; Public Relations; Events Manager; Consultant.

The Master of Hospitality Management, Lebanese and Mediterranean Gastronomy and Lifestyle

It is the first post-graduate curriculum dedicated to Lebanese gastronomy and lifestyle studies. It aims at developing specialists with a thorough understanding of the Lebanese cuisine, pastry, culture and lifestyle. It also covers the interconnection between the Lebanese and Mediterranean cultures. Graduates of this degree will offer new perspectives in the development of Lebanese restaurant concepts, the management of Lebanese restaurant franchises, culinary travel and agritourism businesses.

Areas of employment include but are not limited to tourism organizations (hotels, restaurants, catering companies), franchising groups, large food distribution companies and companies specializing in Lebanese cuisine and/or products originating from the local agriculture and consultancy.

Targeted positions include General Manager; Director of F&B; Corporate Executive Chef; Brand Manager; Manager of agri-tourism properties, Consultant.

 

Common Management Courses

✓ Contemporary Lebanese and Mediterranean Art and Design
✓ Contemporary Mixology
✓ Corporate Finance and Financial Analysis
✓ Distribution Management in the Hospitality Industry
✓ Hospitality Management Simulation Exercises
✓ Human Resource Management
✓ Managerial Accounting in the Hospitality Industry

✓ Marketing and Selling Wines, Spirits and Cigars
✓ Packaging and Merchandizing in the Hospitality Industry
✓ Sensorial Analysis in the Hospitality Industry
✓ Strategic Food and Beverage Management
✓ Strategic Marketing of Services
✓ Sustainable Tourism and Destination Management

Luxury Specific Courses

✓ Architecture and Design in Luxury Hospitality
✓ Conciergerie and Customer Relationship Management
✓ Luxury and Lifestyle Sensorial Branding
✓ Luxury Bar Management
✓ Luxury Communication and Media Planning
✓ Luxury Customer Behavior
✓ Luxury Event Management
✓ Luxury Hospitality Industry and Competitive Analysis

✓ Luxury Hospitality Operations Management
✓ Luxury Hospitality Quality Control Systems
✓ Luxury Service Audit and Performance Indicators
✓ Luxury Spa and Wellness Management
✓ Management of Luxury Brands Identity
✓ Pricing and Yield in the Luxury Hospitality Industry
✓ Showcase and Lobby Decoration

 
 

Gastronomy Specific Courses

✓ Culinary Trends in Lebanese and Mediterranean Cuisine I
✓ Culinary Trends in Lebanese and Mediterranean Cuisine II
✓ Delivery Management
✓ Food Blogging Environment in Lebanon and the Middle East
✓ Food Design for Restaurants
✓ Fundamentals of Food Culture and Culinary Evolution
✓ Lebanese and Mediterranean Food Culture
✓ Lebanese and Mediterranean Forestry, Agriculture and Landscaping

✓ The Lebanese “Mune” and Various Preservation Techniques
✓ The Lebanese Diet
✓ The Lebanese Wine Trail
✓ The Mediterranean Diet
✓ Traditional and Contemporary Lebanese Pastry Techniques I
✓ Traditional and Contemporary Lebanese Pastry Techniques II
✓ Traditional Lebanese and Mediterranean Architectures

CONTACT IGE


ADMISSION REQUIREMENTS

✓ Bachelor degree, all disciplines*
✓ Motivation letter
✓ Interview

* Candidates for the Master of Hospitality Management, Lebanese and Mediterranean Gastronomy and Lifestyle may be required to take preparatory courses in kitchen level I and a training in partnering restaurants.

REQUEST ADDITIONAL INFORMATION